![]() ![]() She helped Etsy go public in 2015 and is now partly responsible for WWE's financial future, including more merchandising, e-commerce and corporate sponsorships, which will feature new campaigns with longtime partner Procter & Gamble. Salen, Etsy's former CFO, was one of two new executives hired in 2020. They got out of the technology space and don't have to keep maintaining and updating tech which changes every minute." "The price point comes down so you hope that subscribers and eyeballs go up. "It's a big win for WWE," said media rights expert Dan Cohen. The move provides live WWE events and a classic wrestling library to Peacock subscribers. operations to start 2021 and signed with Peacock. In addition, the company exited another failed pro football start-up with the XFL. But WWE failed to grow subscribers, reaching about 1 million in the U.S. It cost $10 a month and helped the company transition away from traditional pay per view. In 2014, former WWE co-president George Barrios saw value in the company's new streaming service. Talk around this change centered on seeing the future differently. ![]() WWE's real transition started before Covid-19 when chairman and CEO Vince McMahon fired two critical executives in January 2020. "It's going to be a lot of testing and learning what makes sense to bring forward and trying different things." "We experimented with drone cameras, pyros, augmented reality that we couldn't have done before mostly because of live bodies in the actual stands," McMahon added. "And in addition to that, the real innovation came with investing in the Thunderdome" – an indoor complex built in Florida to host events. "It's like a movie," McMahon said after describing longtime character The Undertaker's cemetery-style match last year. But the future will also bring questions about whether WWE is a smart investment, and how it plans to approach more competition that wants to threaten its market share. The content game is only the beginning for WWE in this new decade as it prepares for a post-Covid world with new revenue possibilities. WWE is ditching its own streaming service and is instead focusing on making new stuff for people to watch on Peacock. The focus on creating content shows a sort of counter-narrative to the streaming wars where companies create apps and services loaded with movies and TV shows. ![]() So we saw there was a huge demand for what we had to offer, and we could take that money and double down and do what we do best, which is content." There is Disney+, Paramount+, Discovery+ but not everyone has branded content with a huge fan base like WWE. "We are a content company at our core, and we want to do what we do best."Īdded chief financial officer Kristina Salen: "Everyone has a plus. "At the end of the day, we're not a technology company and shouldn't try to be," WWE chief brand officer Stephanie McMahon told CNBC. ![]()
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